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Search Engine Optimisation

We are leading experts in the area of Search engine optimisation and have over 5 years experience in this rapidly changing industry. We take SEO and online marketing very serious we have exceptional results and get our clients to page one of major search engines such as Google.

Our SEO strategy

Keyword research

When starting any campaign we first do intensive keyword research to determine what keywords will gain your web site traffic in the most cost effective way. We can SEO any keywords but sometime we suggest a combined mix of SEO and PPC to provide the most cost effective option. Our keyword research looks into seasonal trends, market shifts; product leaders and can determined not only what keywords are best to SEO now but also in the future.

Web Development

If your web site is not Search engine friendly we sometimes will recommend a redevelopment. This is sometimes the best option available to take you forward. This is usually the case if your web site has been developed using a template of turnkey generation. But don't panic this is not always the case and our web site developers and SEO marketing team can do a lot with any existing web site.

Ongoing SEO

As part of your SEO campaign we shall continue to develop your web site, reactive to keyword demands and carry out link building and other tried and tested SEO techniques.

 

SEO experts shoot PPC down

Source: mad.co.uk | Author: Judith Lewis | Published: 12 December 2007 12:15

Experts in Search Engine Optimisation dismissed PPC as far less likely to bring about results in a debate last night (11 December).

The "B2B Marketing Debate" saw SEO exponents and Pay Per Click champions clash over effectiveness and results.

The debate, at The English Speaking Union in London, saw head of search at Bigmouth Media Andrew Girdwood argue that organic results were often perceived as more directly relevant, with a lower overall cost. He said: "“People don’t want to put more money in. For B2B campaigns SEO has a definite advantage over PPC.”"

Stuart Small, industry leader, business and industrial markets at Google, backed up the argument and said that with 85% of all B2B purchases starting in a search engine, paid search ads were vital to any business. He added that Google sees 80% of searchers clicking on organic results, with 20% clicking on search ads.


What our Experts say

The ongoing debate over SEO vs PPC is one I have given a considerable amount of thought and research to. I concluded that both PPC and SEO should be ran in conjunction with each. Both offer unique benefits. PPC main benefit is that it gives instant results that can help launch a new website and start generating sales SEO main benefit is that it is far cheaper long term and 80% of people click organic results over paid ones. Even when SEO fully kicks into action I still believe on keeping PPC campaigns running because that is 20% traffic you wouldn't get otherwise. As long as the cost per click and lead generation is still within acceptable limits then stay with PPC otherwise unprofitable key terms should be dropped and moved into the SEO strategy. We ensure that our combine SEO PPC campaigns are run the most cost effective.

Lee Stovin BSc 16.9.2008