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PPC Management

Pay per click campaign management can take a lot of time due to the keyword research required. Effective PPC management also requires that you active manage your keyword bidding as well and producing high position adverts. As a result, it’s generally more productive to hire a PPC management expert to handle pay per click campaigns.

Reasons for PPC management

PPC managers know how to research the best keywords for your campaigns
PPC managers actively manage your keyword bids making sure that you never spend too much in order to achieve the best ROI
PPC managers can help work with your SEO consultants to reduce your cost per click.
PPC managers can manage multiple keyword variations with multiple adverts.
PPC managers can track conversion rates on individual keywords so they can calculate the most cost effective strategy.

SEO vs PPC

SEO	PPC
Results can take between 2-6 months	Results can be achieved within 15 minutes of setup
Clicks are free, £450 - £1350 per month 3+ month campaigns	Average clicks costs between £0.70 and £3.50, daily budgets of £50 - £100. 30 Days a month. £2250 average monthly spend.
Best ROI of any online marketing method	Can be geographically targeted
Perceived as being more credible	Can be scheduled
Is not susceptible to click fraud	Excellent for seasonal sales
Effective across multiple search engines	Great for testing new keyword or advert ideas
Long term much cheaper than PPC	Interim measure for SEO
Can help optimise PPC budgets	Unlimited keyword combinations

*We charge 10% management fee of the overall budget

SEO Company

PPC Management

Reasons for PPC management

SEO vs PPC